How Do I Start Investing?

Learn how to start investing by building a balanced portfolio, understanding risk, and allocating funds for long-term success.
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Part I – Building a PORTFOLIO

Building Your Investment Portfolio: A Beginner’s Guide to Start Investing Strong

If you’ve been following my blog, you’re already familiar with the do’s and don’ts of investing. You’ve laid the groundwork, learned the basics, and now you’re ready to take that exciting first step into the world of investing. So, let’s get started!

Here’s the deal: most beginners jump into investing by buying random stocks they heard about from a friend, the news, or (heaven forbid) social media. I hate to break it to you, but that’s not how successful investing works. Building wealth through investing isn’t about chasing the latest hot tip—it’s about having a strategy, doing your research, and creating a portfolio tailored to your goals.

In this article, we’ll cover the foundation of investing: how to build a solid, diversified portfolio that fits your unique situation.

What Is a Portfolio, and Why Does It Matter?

Your portfolio is like a pie chart that represents where your money is invested. The way you divide this pie depends on a few key factors:

  • Your risk tolerance: How comfortable are you with market ups and downs?
  • Your time horizon: How far away are you from needing the money (e.g., for retirement)?
  • Your financial goals: Are you focused on growth, income, or preserving wealth?

The goal is to balance these factors to create a portfolio that grows steadily over time while staying within your comfort zone. The great thing about having a clear portfolio structure is that it makes investing easier. When you know how your pie is divided, allocating funds each month becomes a breeze.

Step 1: Assess Your Risk Tolerance

Before you can slice up your portfolio pie, you need to figure out how much risk you’re willing to take. Risk tolerance is highly personal—it depends on your age, income, financial obligations, and even your personality.

Here’s a quick way to think about it:

  • High risk tolerance: You’re okay with market volatility (ups and downs) because you’re focused on long-term growth.
  • Moderate risk tolerance: You want growth but prefer some stability to balance out the rollercoaster ride.
  • Low risk tolerance: You prioritize stability and safety over high returns, especially as you near retirement.

If you’re unsure where you fall, The Motley Fool has a great article on how to perform a personal risk analysis linked here.

Step 2: Divide Your Portfolio Like a Pie

Now that you understand your risk tolerance, it’s time to divvy up your investments. For example, my portfolio looks something like this:

  • 50% in stocks: These offer higher growth potential but come with higher risk.
  • 30% in international/emerging markets: A mix of growth opportunities and diversification.
  • 20% in bonds: These provide stability and steady income.
A visual representation of how you can divide your investment portfolio as you start investing

This allocation works for me because I have about 20 years before retirement, which means I can handle more risk. If you’re closer to retirement or prefer more stability, you might want a larger percentage in bonds and less in stocks. Adjust your “pie” based on your age, goals, and risk tolerance.

Step 3: Understand the Main Asset Classes

Let’s break down the key components of a portfolio and what each brings to the table.

1. Stocks: The Growth Engine

Stocks are the powerhouse of most investment portfolios. While they’re the riskiest asset class due to market volatility, they also offer the highest potential for long-term growth—averaging about 10% annual returns over time.

Beyond growth, many stocks pay dividends, which are a great way to earn passive income. Here’s how it works:

  • Companies distribute a portion of their profits to shareholders as dividends.
  • For example, if you own 100 shares of a company that pays $0.55 per share in dividends, you’d receive $55 in cash.

Dividends can be reinvested to buy more shares, further compounding your wealth over time. But remember: not all stocks pay dividends, so be strategic about the ones you choose.

2. International and Emerging Markets: A World of Opportunity

Investing in international markets adds diversity to your portfolio. Emerging markets, like those in China, India, and Brazil, can offer incredible growth opportunities. These economies are rapidly expanding, fueled by rising middle classes and industrialization.

Think of it this way: investing in an emerging market today is like getting in on Amazon when Jeff Bezos was still packing books in his garage. There’s risk, of course—foreign markets are affected by political instability, currency fluctuations, and trade policies—but the potential rewards can be worth it.

3. Bonds: The Safety Net

Bonds and securities are the steady, reliable counterpart to stocks. When you buy a bond, you’re essentially lending money to a government or corporation in exchange for regular interest payments. Bonds are considered “safe” because they’re less volatile than stocks, but they also offer lower returns.

The role of bonds in your portfolio is to provide:

  • Stability: They act as a buffer during market downturns.
  • Income: Bonds pay interest, which can be reinvested or used as cash flow.

As you approach retirement, increasing the bond portion of your portfolio is a smart way to protect your nest egg from market swings. Imagine being just a few years away from retirement, only to watch a market crash wipe out a large chunk of your savings—that’s the kind of stress bonds can help you avoid.

Step 4: Allocate Funds Monthly

One of the most practical benefits of having a clear portfolio structure is that it simplifies your monthly contributions. Let’s say you have $500 to invest this month. Based on the sample allocation above:

  • 50% to stocks: $250
  • 30% to international markets: $150
  • 20% to bonds: $100

Easy, right? This approach keeps you consistent and ensures your portfolio stays balanced over time.

Step 5: Adjust Over Time

Your portfolio isn’t a “set it and forget it” situation. As your life changes—whether you’re getting closer to retirement, earning more money, or experiencing major life events—your portfolio should evolve too.

Here are a few examples:

  • If you’re young and far from retirement, focus more on stocks for growth.
  • As you age, gradually shift toward bonds to reduce risk and stabilize returns.
  • If you inherit money or get a big bonus, use it to rebalance your portfolio rather than chasing trendy investments.

Ready for the Next Step?

Building a portfolio takes thought and planning, but it’s the cornerstone of a successful investment journey. Take your time to assess your risk tolerance, define your goals, and divide your investments in a way that makes sense for you.

Once you’ve nailed down your portfolio strategy, you’re ready for the next step: opening a brokerage account. Don’t worry—I’ll cover that in Part II of this series. For now, focus on building a portfolio you can feel confident about.


Investing isn’t a sprint; it’s a marathon. But every marathon begins with a single step. You’ve got this—let’s keep moving forward!

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